Rule

Smoked Barbecue

German brothers Robert and Norman Grützner fell in love with Texas barbecue on one of their many trips to the Lone Star State. Back at home, they launched Smoked Barbecue, a catering company passionately devoted to bringing (and sometimes introducing) real barbecue to German palettes. The logo was inspired to look like the hulking smoker used to cook the meats with an “S” that recalls a wispy strand of smoke. Burnt oranges, smokey browns, rustic textures, and playful use of Texas slang guide the overall brand direction. Smoker image via Robert Grützner.

Logo Development
Brand Strategy
Visual Direction
Printed Materials


Smoked-BBQ-Logo
Smoked-BBQ-Stationery
Smoked-Alt-Logo
Smoked-BBQ-Logo-Icon
Smoked-Pattern
Smoked-BBQ-Brand-Icon
 
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