Rule1

Sprung On You

Visual Direction
Illustrations
Printed Materials
Naming
Copywriting
Package Design

Sprung On You is an original concept for a book that features the very unique mating rituals of 10 different animals. Through the use of original illustrations and backdrops, the book gives an informative and comical explanation of each animal’s mating ritual. One soon discovers, through the use of pick-up lines and hidden imagery, that perhaps this book is not about animals after all...

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Sprung-On-You-Spread1
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